Social networking - just a few years ago we'd have thought it was a drink in the pub with a few friends but it's now become a preferred way of doing business for lots of different organisations in many different fields. On Wednesday evening at IP-City Centre more than 40 business people turned out to hear Adam Gray, Owner of Adam Gray Social Media Ltd, give an outstanding presentation about one of the hottest business topics.

The room fell silent as we heard about the relative merits of Facebook, twitter and LinkedIn, the hundreds of other options for promoting and opening up "conversations" with potential customers. When the presentation ended, the questions came thick and fast.  The result - 40 or more business people went away armed with the information they needed to go out there and think seriously about developing a workable 'Social Media Strategy', all were inspired to tweet, twitter, join LinkedIn & Facebook and converse with the best of them. Ready to share, help, advise and give but definitely not to promote overtly or to sell directly!  The idea being to engage with people as you would if networking face to face. 

Many thanks to Adam Gray for an absolutely outstanding presentation and for dealing with wide-ranging questions coming from all directions and levels of understanding with complete honesty and clarity. All in all, one of the best events to be hosted by ISSBA and part of a new
trend towards a more business-focussed approach in ISSBA's 2011 calendar of events.

Without the kindness of our sponsors these events can't happen so a big thank you to our event sponsors; The Writing House, The Training Experts and NWES. 
Written by Vivienne Maunder of The Writing House.